How do I change the Title tag of my posts in Blogger?

When Google displays search results to a user it bases a lot of its judgement on the relevance of the page to the search term, this relevance is determined by many items on the page, the Title tag is one of the most important. The Title tag heavily influences search results because it should give a good overview of what the page is about, similar to a title in a book, it summarises the pages content for the reader (search engines read Title tags the same). If your blogger title tag is just the title of the blog (blogger defaults to this) even when you are on a specific posts page then you are not using it to its full potential - and not helping search engines determine the pages true content - penalising the posts potential positions within the SERP's.

With a simple block of code that replaces your original title tag you can have your blogs title displayed on the home page like so "My Blog'. And a more specific one when you go to a specific posts page like so "My Post | My Blog".

This method is much more effective when it comes to SEO because it is a descriptive title tag and will include the keywords that help search engines determine the pages subject.

So, how do you change your title tags in Blogger?

Within the Edit HTML portion of the blogger dashboard. All you have to do is replace your original title tag code in the template which should look something like this.

<title><data:blog.pageTitle/></title>

With this.

<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

Simple! Now Google knows what your blogger pages are about and will move them up the rankings (within the SERP's) accordingly.

For more information on business blogging on blogger or any of the other platforms, or even info on Social Media Marketing contact Rathbone Digital Marketing Agency.