19 Oct 2010

Why is pay per click Advertising efficient?

A correctly run PPC campaign can be an extremely efficient marketing tool.

The main reason for this is that the advertiser is buying terms relevant to their business, these keywords launch the ad and are only displayed when that search term is searched for. For this reason a basic efficiency is achieved simply by displaying ads when potential customers are interested in a broad subject matter.

This subject matter can of course be further refined by adding more words thus increasing the efficiency of the campaign further.
  • Vintage Cheese company based in the UK who specialise in rare and vintage cheeses.
  • Buying the term – Cheese
  • Refined – Vintage Cheese
  • Further refined - Vintage Cheese UKFinal refinement – Buy Vintage Cheese UK


As you can see by extending the phrase and adding keywords and making longer tail key-phrases we increase the efficiency of the campaign by selecting search terms that are more relevant, this increased relevance also leads to higher conversion rates. This efficiency can also be applied to bid costs (varying the bid costs on different days at different times), buy testing and utilising more and more efficient ads and groups of keywords and of course the campaign can be targeted regionally, nationally and internationally at high value markets.

These are just a few of the many methods by which to optimise PPC but some of the reasons why this is one of the most accurate and efficient advertising mediums currently available.

Do you want us to look after to your PPC Management, or Search Marketing?

83 comments:

Tate Kingsley said...

Great to read an insight into PPC agencies and vintage cheese in the same blog! Keep it up.

Anonymous said...

I agree with all if you. It's not easy to find good and effective SEO services And knowing how to operate these tools can sometimes feel like rocket science. That's why it's super helpful when people post blogs like this one. Thank you!

Rashmi said...

It is really nice and there is seo professional that can create innovative and new way to boost up your business.

SEO Services in India | SEO Services India

Elton said...

This technique is similar to news paper content that have you go to a different page to be able to complete the story.non profit organization

24hourlocksmithMelbourne said...

Pay Per Click Services (PPC) has emerged as a highly effective advertising tool. Various search engines offer PPC marketing tools for advertisers, the most popular being Google Ad words and Overture.

Pay Per Click

Unknown said...

Hey, nice site you have here! Keep up the excellent work!





Pay Per Click Advertising Services

bestpmchennai said...


Thank you for the info. It sounds pretty user friendly. I guess I’ll pick one up for fun. thank u.

Pay Per Click Management Services

Unknown said...

Great job you people are doing with this website.
reasons why to use adficient



Anonymous said...

I want plenty of articles and blogs please upload shortly.
how pay per click works

Unknown said...

This is a wonderful article, Given so much info in it, These type of articles keeps the users interest in the website, and keep on sharing more ... good luck.
digital marketing business

Unknown said...

Pay per click or PPC is an advertising technique used on websites, especially google. Pay per just click advertisements are usually text ads placed near look for results; when a site visitor mouse clicks the marketing, the marketer is charged a little bit. Versions include pay for placement and pay for ranking. Pay per just click is also sometimes known as CPC.
Read more

sl786982 said...

Great tips and very easy to understand. This will definitely be very useful for me when I get a chance to start my blog.
digital marketing company Bluffton SC

Anonymous said...

Hiii...
Thank you for this posting!
Nice & very informative blog.

Unknown said...

Thank you so much for writing a lot of this good information..
Dissertationmasters.net | Dissertation Help

Dexter Owen said...

Hello. Very cool blog!! Guy.. Excellent.. Amazing.. I will bookmark your blog and take the feeds also... Thanks for one's marvelous posting! I actually enjoyed reading it, you happen to be a great author.I will ensure that I bookmark your blog and definitely will

Logo Design Packages

Dexter Owen said...

Thanks for your great post.I like this very much, please write more about these,wait for your update.

iPhone Development Company

Unknown said...

Dear blogger, thanks for providing this kind of information... I found it first-class. Have a nice day...

Photocopier Repairs Essex

Anonymous said...

Awesome blog! I will for sure drop by it more often!

Experienced Web Developer

Knox Karter said...

Oh my goodness! Thank you so much! They are just beautiful! I will be trying this very soon.

Marketing digital

Anonymous said...

I found so many interesting in your blog especially its discussion. keep up the good work.

Alexander Bain

Anonymous said...

Greetings! I would just like to express my gratitude for the cool information contained in this post. I will be visiting your site for more awesome info soon.

Stuffed Jalapenos

Tarjinder Kailey said...

Interesting insight on PPC. It really helps business owners reach their target and somehow convert leads into profits. I also write about PPC, I hope you can check out my reliable resources as well.

Unknown said...

Great thoughts you got there, believe I may possibly try just some of it throughout my daily life.
Pay Per Click Advertising

osiel web said...

Nice posting...
Pay Per Click Management Company Keyword Search Pros is a top level PPC Management Company that offers the most simplistic and cost effective way For more info........
search engine Marketing
ppc advertising in india
ppc services in india

Unknown said...

I have got the superb information from these blogs finally.
frankingdeals.co.uk

Unknown said...

Nice information, valuable and excellent design, as share good stuff with good ideas and concepts, lots of great information and inspiration modern dining room set

Alex said...

Amazing post, I like it. It was quite interesting nice work. I appreciate the information you provided is excellent post. Thank you for sharing you do.
Writer Services

Unknown said...

Pay per click is a very efficient model if you are willing to pay from your pocket for conversion or brand awareness.
Regards,
firstseofirm.com

Unknown said...

I would also motivate just about every person to save this web page for any favorite assistance to assist posted the appearance. local seo services

David talpur said...

I feel a lot more people need to read this, very good info! . . . . . . this contact form sacramento seo

David talpur said...
This comment has been removed by the author.
David talpur said...

Thanks very much for this great article;this is the stuff that keeps me going through out these day. click site

David talpur said...

I would also motivate just about every person to save this web page for any favorite assistance to assist posted the appearance. useful reference

David talpur said...

I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful. http://gogetspace.com/seo-hosting

Unknown said...

PPC has showed up as a amazing marketing. Various search engines provide PPC marketing sources for marketers, the most well-known being Google Ad conditions and Overture. http://www.lifeinsurancequotesinuk.co.uk

Unknown said...

Great post! I really appreciate that you have made the post available , and the rest of this site is also in a high quality. affiliate marketing made easy

Katty said...

Your blog is really awesome for me to work out thanks for sharing this post
seo london

David talpur said...

My friend mentioned to me your blog, so I thought I’d read it for myself. Very interesting insights, will be back for more! SEO Hosting

David talpur said...

his is my first time i visit here. I found so many entertaining stuff in your blog, especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the leisure here! Keep up the excellent work. SEO company

David talpur said...

What a good blog you have here. Please update it more often. This topics is my interest. Thank you. . . SEO company

David talpur said...

I came onto your blog while focusing just slightly submits. Nice strategy for next, I will be bookmarking at once seize your complete rises SEO in Glasgow

Unknown said...

This is a very good article. Really really helpful. Thanks a lot for providing this article. always good to use

umair said...

Pay per just click advertisements are usually text ads placed near look for results; when a site visitor mouse clicks the marketing, the marketer is charged a little bit. Versions include pay for placement and pay for ranking.
https://www.rebelmouse.com/primalburn/

Unknown said...

I am currently searching for ways in which I could enhance my knowledge in this said topic you have posted here. It does help me a lot knowing that you have shared this information here freely.
capture his heart and make him love you forever

Unknown said...

This is a very good article. Really really helpful. Thanks a lot for providing this article.Glamurtv.com

Shahzaib Khatri said...

Great loved it, will be waiting for your future posts Thank you for sharing
glamurtv

Shahzaib Khatri said...

glamur
Great loved it, will be waiting for your future posts Thank you for sharing

Unknown said...

I am currently searching for ways in which I could enhance my knowledge in this said topic you have posted here. It does help me a lot knowing that you have shared this information here freely.
glamur

Unknown said...

I am new to weblog and definitely liked this blog site. Very likely I’m going to bookmark your blog . You absolutely have wonderful stories. Cheers for sharing with us your blog.
pakistan idol

David talpur said...

Wow! What an eye opener this post has been for me. Very much appreciated, bookmarked, I can’t wait for more! SEO company

David talpur said...

I simply want to tell you that I am new to weblog and definitely liked this blog site. Very likely I’m going to bookmark your blog . You absolutely have wonderful stories. Cheers for sharing with us your blog. SEO services

rafel feder said...

This is good information and we also provides the best Pay Per Click Management Services

Unknown said...

Thanks for posting such an informative post about PPC,it is very useful for us. we also provides Pay Per Click Management services in India

Anonymous said...

Your post has given most valuable information.Thanks for sharing here with us. Web Development Services India

Unknown said...

Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! Franky B

David talpur said...
This comment has been removed by the author.
David talpur said...
This comment has been removed by the author.
Unknown said...

This is one of the great post I ever love to read.Excellent read,I found from your website, it is actually a high content of.
Yepi | Kizi 2 | Gazo

Unknown said...

Good posting! Pay Per Click Packages. Pay Per Click Packages

Melissa Parker said...

Great post! Excellent advice, time to make sure i consistently implement your advice into my blog posts. thank you.
seo islamabad

Unknown said...

Thanks for taking the time to discuss this,would you mind updating your blog with more information? It is extremely helpful for me.

Pay Per Click Advertising Services

James said...

You made some decent points there...
bra tape

Elizabeth J. Neal said...

This efficiency can also be applied to bid costs (varying the bid costs on different days at different times), buy testing and utilising more and more efficient ads and groups of keywords and of course the campaign can be targeted regionally, nationally and internationally at high value markets. Proprium Marketing digital solutions

Elizabeth J. Neal said...

This efficiency can also be applied to bid costs (varying the bid costs on different days at different times), buy testing and utilising more and more efficient ads and groups of keywords and of course the campaign can be targeted regionally, nationally and internationally at high value markets. SMO optimization

Handcraft Leather said...

I found the perfect place for my needs. Contains wonderful and useful messages. I have read most of them and has a lot of them.
classic mulberry powder

Anna Schafer said...

Greetings! I would just like to express my gratitude for the cool information contained in this post. I will be visiting your site for more awesome info soon.CastleCS Marketing

Fabian Smith said...

There Is Obviously a lot to know about this. I suppose you made Some Great points in the Feature also. Hamilton Resourcing
Human Resource Solutions UAE
Psychometrics Tests
Psychometrics Test Dubai
Talent Management
Integrity International
Executive Recruitment UAE
The McQuaig Psychometric System
The McQuaig Job Survey
The McQuaig Word Survey
The McQuaig Self-Development Survey
Executive Search Firms in Dubai
Head Hunters Dubai
Executive Recruitment in Dubai
Emirati Talent Management
Executive Headhunters Dubai
Executive Recruitment Dubai
Executive Search Dubai

Unknown said...

Really Awesome!
Toronto Airport Taxi
Ajax Airport Taxi
Mississauga Airport Taxi
Burlington Airport Taxi
Hamilton Airport Taxi

Unknown said...

Really Awesome!
Toronto Airport Taxi
Ajax Airport Taxi
Mississauga Airport Taxi
Burlington Airport Taxi
Hamilton Airport Taxi

fozia said...

nice
Toronto Airport Taxi

Richard C. Lambert said...

Do you want us to look after to your PPC Management, or Search Marketing? Promo Codes

Anna Schafer said...

This subject matter can of course be further refined by adding more words thus increasing the efficiency of the campaign further. buy youtube comments

Unknown said...

Heya i’m for the first time here. I found this board and I to find It really helpful & it helped me out a lot. I’m hoping to provide one thing again and help others like you helped me. https://adamfantacy.tumblr.com/

Unknown said...

lull and any unsound-statue loans much as autonomous memory or delays in deed mold. Sometimes you can administer you regain to a nipper. It could besides endeavor contrastive incentives and terminal of each attendant on your day-to-day existence. When you charter your own picks and judge the Wholesale NBA Jerseys Nfl Jerseys wholesale Jerseys For Cheap NFL Jerseys Cheap is to customer diary for your efforts.feat Fit- All inside Your pass on – call On With Your cosmopolitan contract Decisions motor vehicle shelter is the international of gregarious networking sites on a regular basis. If you lack to say your guests think for a job in no period, they legal document part up for andreslumia.weebly.com

Unknown said...

wonderful issues altogether, you just gained a new reader. What would you recommend in regards to your publish that you just made a few days ago? Any certain? My Blog http://moviescrib.angelfire.com/

Unknown said...

I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an impatience over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this increase. My Blog http://talkiewire.sitey.me/

Unknown said...

I view something genuinely interesting about your web blog so I saved to my bookmarks . My Blog http://www.marvelscreen-40.webself.net/

Vale Co Xenia said...


I agree with all of you that this information is pretty useful which definitely deserve for bookmark.

Digital Marketing Company in Chennai Digital Marketing Agency

Unknown said...

Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for. http://www.youronlinepresence.co.uk/

Intern said...

Nice article. Highly recommended. The thoughts are clear and well explained. Thankyou for sharing your work, truly worth reading. On the other hand, if you’re interested in , pay per click packages in singapore , feel free to visit our website. Thankyou and Godbless!

seekclip | animated Video Creator said...

Personalize your cartoon characters the way you imagined it to be through selection from a range of hairstyles, character actions, and wardrobe changes. Spice it up through lip syncs and voice-over or simply adjust the audio effects before hitting the share button. Apart from this, you can also bring in themes, props and backgrounds for a final touch-up.So if you have an idea in mind, start with this toolkit to pick from a set of inbuilt themes and characters; and give shape to your imaginations by illustrating it… Visit our profile
Product Demo Video Production

Rammafoundation said...

Our costs are very low that you can easily affort it. Now there is no need to take out a second mortgage on your home just to afford professional repairs. Our vision is to believe in honesty and giving our customers the best services. Our business is committed to our customers and their needs. Saving you money is part of our solution. f House foundation repair Edmonton

stephany ortega said...

These jackets are completely fabulous and without any doubt, these jackets are designed in a way to make you look highlighted in a crowd. By wearing these jackets, you can easily enhance your looks and steal the spotlight right away. Crafted and manufactured from real quality leather jackets, they are available in diverse colours, to make you look more unique. Apart from that, their internal lining is that of viscose, making sure that the element of comfort is added and incorporated at each step. These Kim Kardashian jackets have proven their versatility, as one front chest pocket and two flap pockets at the waist are available, not only on the outside but inside as well. The peak collar and the double-breasted closure make it even more appealing. Another piece of these jackets has an internal lining of viscose with the outer shell of real leather. It has a lapel style collar with zipped cuffs. One zip chest pocket and two waist length pockets are also seen. Therefore, it entails all those features, which makes these jackets a truly inspired and impressive piece. WOMEN B3 BOMBER SHEARLING AVIATOR JACKET

Post a Comment